It can be hard to stand out from the crowd at trade shows and conventions, especially when all your competitors are displaying their wares in the same, standard way. Portable trade show displays can help you grab more attention from passersby and improve your booth’s overall design while they’re at it. To get started with portable trade show displays, here are five tips to keep in mind as you plan your next marketing campaign.
1) What are portable trade show displays?
The number of times you'll see portable trade show displays mentioned in our list of trade show display equipment will probably shock you. Why? Because they’re one of the most underrated ways to engage your audience and direct them through your exhibit space! They’re also incredibly versatile, so it’s easy to make them work for you. In fact, many exhibitors choose a combination of banner stands, tension fabric displays and portable trade show displays – just be sure to know what sort of impact you want your display to have before you head down that path. Without further ado, here are five tips for using portable trade show displays.
2) How do they help create an engaging booth?
Whether you’re dealing with a trade show professional or creating your own display, portable trade show displays can make a huge difference. Here are 5 tips for making sure yours stands out. 1. Make sure your stand is easy to set up and take down: People who use pop-up booths will tell you that they don’t just save time—they also reduce setup stress and help booth owners enjoy their experience more. This means that even if it takes longer to set up at first, they’ll save time in other ways over time by not having to spend hours upon hours getting everything ready before every event they attend. As a result, those who go with pop-up booths will be able to attend more events than those who use standard tradeshow booths—and in turn have better chances of building their brand awareness and sales pipeline.
3) What makes up portable trade show display?
Portable trade show displays, such as pop-up displays, are simple to set up and take down. They’re great if you’re in a pinch and don’t have much time or money, as they allow you to get a booth up quickly. However, these displays have become a little stale over time. For example, simple black truss display like these
4) When should you use them?
Just because portable trade show displays exist doesn’t mean you should be using them all of the time. Here are a few situations when you may want to take advantage of using these displays: If your booth space is limited and isn’t permanent – such as at a convention or exhibition, for example – a trade show display is a great choice.
5) Why are they different from traditional booths?
Some tradeshow booths are incredibly expensive. They can run thousands or even millions of dollars, depending on how elaborate they are. If you’re getting started in a new business or don’t have much startup cash, it may be difficult (or impossible) to get those kinds of budgets approved. Thankfully, there is a way around that dilemma: portable trade show displays! These simple displays are lightweight and easy to assemble—and if you buy them in bulk, they won’t cost you much more than your average booth rental fees.
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