Trade show displays are still a crucial component of a company's marketing strategy. Where else in only a few days can exhibitors mingle with hundreds of enthusiastic prospects looking for solutions? In fact, 77% of the businesses questioned by Exhibitor Magazine said they planned to either raise or retain their trade show budgets for 2018. Let's face it, face-to-face interactions with brand representatives enable attendees to develop an emotional bond with the company that other marketing and advertising strategies cannot.
There are several marketing trends that may
be applied to increase attendee engagement, but we'd like to specifically call
out four things you can implement in your exhibit right away:
Virtual Reality
Virtual reality is becoming more widely
available and simpler to use, whether it's through the well-liked Oculus Rift,
Samsung Gear VR, or Google's Daydream. By integrating virtual reality into
their exhibits, exhibitors now have a practical option to offer themselves a
competitive advantage. By submerging the viewer in a setting as realistically
as possible, virtual reality (VR) aids attendees in understanding the full
effect of a product's capabilities and brings a complete atmosphere to life. VR
could be the answer if you have a limited budget, can't carry all of your bulky
items or equipment, or just want to debut a product with a bang. Additionally,
it is brand-new and exciting, a booth magnet, and the majority of guests are
eager to participate.
Social Walls
While exhibitors using tradeshow pop up display have
long used social media to generate excitement about their events, they've just
discovered a new approach to boost interaction and engagement with a live
social media stream. A social wall, as the name indicates, is a digital display
that compiles and shows social media postings or hashtags. An active
participant might emerge from a spectator thanks to a social wall. You may
transform guests into brand ambassadors by organizing hashtag competitions,
asking people to share photographs from your booth to social media, and more.
Your name! Additionally, you may go on talking long after the event has
concluded.
Transparent Screen Technology With
Touch
Think about using transparent panels to
express your brand's narrative if you want your trade show booth to truly stand
out. Previously thought to be futuristic, transparent displays are now widely
accessible for usage in a wide range of applications thanks to technological
breakthroughs. This enables exhibitors to come up with creative applications
for these beautiful displays that rivals are hard to match. Transparent
displays are ideal for businesses that need to showcase the detail and accuracy
of their products or solutions due to their unparalleled clarity and brilliant
color. The medical sector is one such sector.
Lounges
Although lounges have been a design feature
of trade show display spaces for some time, they are nevertheless noteworthy as
an older style that may be improved to create a functional setting for
conducting business. Who doesn't value a cozy, welcoming spot to rest their
aching bones? People will value your custom
trade show exhibits as a reprieve from the bustle as seating is always
limited in show halls. However, you may still be effective by instructing your
personnel to start interactions with a captive audience to kick off the trade
show sales cycle. The opportunity might be used by the exhibit personnel to
collect leads or give demos. You may also include screens in the lounge area
that illustrate the history of your company, point visitors to interesting
sections of your booth, or provide demo and presentation schedules. Serving
drinks or offering recharge stations will be a fantastic home run! Is this
unimportant in the grand scheme of things? No, because studies have shown that
consumers today recall experiences rather than simply items. By offering a warm
and cozy area to relax in, you may avoid the "hard sell."
Conclusion
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